Live life, enjoy color. Fresh Produce is an American-made resortwear brand with 30 retail shops, wholesale and ecommerce – bringing sun-drenched, colorful cotton clothes to its vibrant, carefree woman. Erin led in-house creative for four years, evolving and modernizing the brand, integrating the magnetic spirit of its founder and bringing its homegrown story to life. Think organic, playful, lived-in, perfectly imperfect vibes. She effectively supported all brand needs, product launches and omnichannel growth and retention marketing efforts with a resourceful, hands-on creative team of three.