Discover the magic that happens when physical meets mindful. CorePower Yoga is a national boutique fitness brand offering an accessible approach to the powerful practice of yoga – full of sweat, energy, breath and community. Erin was brought in as CorePower’s first Creative Director to guide all things brand, while building the company’s first creative and content team to manage strategy, concepting, design and production. She collaborated with marketing leads, cross-functional and agency partners to launch entirely new channels, platforms, programs and processes – skillfully scaling to meet the changing demands of a growing business. Erin designed optimized, creative solutions that measurably increased impact and performance. During her five years with the brand, the business tripled in value as it steadily expanded from 75 to 200 studios. With every project, Erin delivered highly resonant visual and verbal communication – expertly shaping a cohesive, differentiated brand experience across the entire ecosystem, internally and externally, online and off.