I’m a passionate creative leader with 15 years experience guiding in house marketing teams in the retail, wellness, fitness and design space. Cultivating brands from the inside is what I do best. I love every inch of the marketing process – a continuous cycle of strategy, planning, ideation, creation, execution and measuring success. I live for authentic customer centric brands that share my belief in the power of brand, storytelling and creating an experience, not just selling a product. I’m inspired by stories, moments, color, light and texture. Nothing is more satisfying than synthesizing something complex into its simplest form. I am an adaptable, proactive, resourceful design thinker, equally left and right brained. I’m driven to collaborate, explore with curiosity and never stop asking why.