Erin E
Deeley
CREATIVE DIRECTION. ENERGETIC DESIGN™. MAGNETIC EXPRESSION.
Guiding brand, space and story into resonance.
MY WORKEverything carries a frequency. My work is about tuning into that energy and giving it form. Seeing what’s possible before it becomes tangible. Creating brands that look good and feel right. Spaces that are attractive and deeply aligned. Beauty that’s visual and vibrational.
MY REALMStrategy and vision.
Identity and expression.
Environment and experience.
Narrative and meaning.
MY PHILOSOPHYDesign is transformational. Alignment amplifies impact. Truth holds more power than perfection. Leadership comes from essence not ego. Magic begins where rules end.
MY JOURNEY With two decades guiding creative for wellness and lifestyle brands, I lead from frequency first. I blend intuitive insight, aesthetic instinct and clear perception to reveal what wants to be expressed.
COREPOWER YOGAAs Creative Director for five years, I guided CorePower’s evolution from fitness studio to lifestyle movement, shaping a brand that felt more cohesive, magnetic and emotionally resonant. I led creative strategy, identity and cross-channel storytelling across 200+ studios and digital platforms, supporting expansion while anchoring clarity and alignment.
FRESH PRODUCEOver four years with this beloved lifestyle brand, I transitioned from Designer to Art Director, translating the founder’s vision and guiding creative across retail, print and digital. I shaped seasonal campaigns, directed brand shoots, and refreshed the visual identity to bring more cohesion, elevation and emotional connection to every touchpoint, supporting growth across 30+ stores, ecomm and wholesale.
These days, I lead from inside my own studios. Spaces I created to work more intuitively, intentionally and in alignment with brands I believe in.
Goldyn
A frequency-led creative studio shaping more magnetic brands.
Hydaway
A design-forward interiors studio rooted in feeling, form and function.